A Message to Anyone in a Pivot Phase in Your Business
Are you going through a pivot phase in your business?
If so, you most likely are experiencing all the feels.
Whether it is your offers, your audience or the whole business model, it can be this mixed bag of feelings.
On one side of the coin is the excitement of going in a new direction and knowing that it’s exactly what you need to do. On the other side of the coin, you find yourself filled with fears around possibly making a huge mistake.
I know this because it’s normal.
And that’s why we’re going over the three things that will help you successfully pivot in your own business, with more ease!
1: When Pivoting in Business… Let Go of Your Previous Numbers and Metrics.
Going into this pivot, you have years worth of data behind you.
From past webinars to email open rates and everything else under the sun that you’ve been testing, tweaking and tracking along the way.
When you’re pivoting, you need to allow yourself to start all of your data zero again.
One of the biggest mistakes I see is when people go through a pivot phase, they start to compare everything against the previous way they were doing business. However, that’s comparing apples to oranges because what you’re doing right now is different.
By comparing your current business to your past business, you aren’t allowing you pivot the space and time it needs to happen.
Instead, embrace the fresh clean slate you have in front of you and use it to your advantage.
You’ll get much further, much faster, this way.
2: When Pivoting in Business… Give Yourself Grace
When you’re going through a pivot phase in your business, it’s very easy to question yourself about everything.
Why didn’t I make this pivot sooner?
Why didn’t I see the sign sooner?
Why didn’t I realize that, that wasn’t working for me?
Why, why, why, why, why?
You didn’t because there’s no way you could have possibly known any of that until you experienced it. This is why they say that hindsight is 2020.
You’re in this pivot now because you’re ready for it and willing to put in the work that’s needed – now.
Be willing to trust in that let go of perfection by giving yourself grace. I promise you it will make your pivot a heck of a lot easier!
3: When Pivoting in Business… Give it a Year
For some, the thought of a pivot taking a year to fully unfold but I want you to hang with me here.
If you are making a pivot, and you want people to understand it and know everything that’s going on within the first week, you are going to find yourself frustrated because this takes time.
This is about the long term game.
You need time for the people to understand that you are making this shift. And you need time for you to make the adjustments into your systems in the background in order to go with this pivot.
The bigger the pivot, the more time it’s going to take to make all these changes in your business.
I love to give myself a year because this always tells me that if the thought of a year is too much, there’s something bigger going on that needs to be fixed.
As mentioned in the first point, we are starting at zero so it will take time to get all of the new data we need and to refine it for the picot. A year gives you that space to do so profitably.
Are You Going Through a Pivot?
If so, I hope those three things were helpful for you to have.
These are things that I wish somebody told me, so that I was not stressing myself out in the middle of a pivot, questioning everything, and instead was really seeing it for what it was.
A way for my vision to step up to that next level.
A way for me to continuously grow and evolve as a business owner
A way for me to really see what was in front of me.
And the same thing goes for you.
If you are willing to trust this process, trust that you were put here for a reason, trust that your message needs to get out there to more people, and that this pivot is going to allow you to do so, then the rest of it becomes irrelevant.
You’ve got this.