Already know you want to create an online course, but want to make sure you focus on creating one your audience actually WANTS?
You’re in the right place!
This week, we’re going over the three ways you can identify what type of online course your audience is looking for, currently, so that you can stand out in your industry as the expert you are.
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1. Market Research
If you haven’t done a market research in the past six months, I’m going to encourage you to start here because not only do you not want to create this course off of somebody else’s audience but you also don’t want to create this course from outdated market research information.
Instead, you’ll want to hear directly from the source about what they are experiencing currently.
If your market research has been conducted within the past six months, take a look through it and see if the following questions have been answered:
- What is their biggest struggle, in relation to the work you do?
- What they have tried to do in order to solve that struggle themselves? (courses, coaches, books, therapy, etc.)
- What is their dream solution to getting the result they want?
- What do they feel has been preventing them from getting that result?
If these questions have been answered, within the past six months, pass go and collect your $200.
NOTE: If you do not have this information on hand, I want to strongly encourage you to go and get it FIRST.
I say this because I already know someone will read this and try to skip it. Why? Because this isn’t the sexy part of creating anything in your business. You just want to create and go. Same here. However, you do want to sell what you create, right? If so, you need to make sure you have the right foundation.
Also, if you’re reading this and saying “I don’t have an audience to ask these questions to,” go get your audience FIRST and then come back here. Seriously. I can’t sugarcoat the fact that if you don’t have an audience to sell your course to, the greatest topic in the world isn’t going to make a difference.
Do the right work in the right order and you’ll make business simple.
(jumping off soapbox)
2. Connect the Dots
Now that you have your market research in front of you, this is where we get to put on our spy glasses and dig into what all this looks like.
What is your audience really saying?
And how do you want to serve them with that?
In order to do this, print out everyone’s responses and do the following:
- Highlight every “dream solution” that is within your expertise.
- Based on what you’ve highlighted, go back through them and ask “Do I want to help with this?”
- Only keep those that you answer yes.
The key here is to remember that, just because you have a certain expertise, doesn’t mean you have to teach it.
Courses allow you to amplify your business. Because of this, we only want to amplify what you enjoy.
3. Create the Success Path for Your Online Course.
Of everything remaining from the previous step, what is the most common struggle you are seeing?
You’ll want to pull these from the rest and map out the path that solves this common struggle.
- Of all those who match this common struggle, list out everything they have said about where they are currently, at the top of the page.
- Of all those who match this common struggle, list out everything they have said about where they want to be, at the bottom of the page.
- Using your expertise, bridge the gap between these two areas by listing out everything they will need to do in order to get from Point A (current) to Point B (result).
This becomes the success path for your course.
4. Identify How Your Course is Different
Take a look at the success path you just created for your course.
How is this path different than what others are selling in your industry?
Take a look at everything they said they’ve tried (and have proven didn’t work for them) and allow yourself to take full ownership of how your success path is different.
This is not the time to be shy with the skill sets you bring to the table. This is the difference maker for your audience, and they need to know about it!
5. Run with the Result (in Beta)
Now that you have laid out your success path and have identified why this is different than what they have tried in the past, it’s time to get out there and SELL it!
You can do this by taking a variety of suggested methods in my PreSell + Profit Before You Create Formula, however; I’ll give you a quick one to get started with right here.
Based on your market research, you already have people that are looking for the result you’re providing.
Reach out to them individually and let them know that you are creating a course, based on their feedback, and would like to invite them to join the beta round of it.
This will allow you to prevalidate your course topic, with sales, before it’s even created!
What Do You Think?
I’d love to hear from you, how you came up with your first course idea?
Did you follow a similar process or go a different direction? And how did it turn out?
Comment below or come on over to @freedomdrivensuccess on Instagram and let me know!