Providing straightforward business strategy is a huge part of what I do over here at Freedom Driven Success.

The “how to’s”, the “five steps” the worksheets… I love it all.

However, I thought it would be fun to explore some of the more unusual strategies that have been implemented in my business throughout the past seven years.

Strategies that are not only more “against the grain” online but have also been incredibly powerful for my continued growth.

Have an open mind?

If so, you may find that one of these makes a shift for you as well.

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I create more than I consume.

When people look at my list of podcasts, audiobooks and/or people I follow on social media, they tend to be surprised that they’re rarely focused around business.

Isn’t that what we’re “supposed” to consume as business owners?

The truth is, I’m not all that interested in the general picture of what others are doing (which is what a lot of those types of content show).

Instead, I find that I work best when I go out and get the specific mentorship or support in a certain area of my business, in the time I actually need it, and immerse myself in it.

Once I’m done with it, so is my consumption.

What doesn’t match my current goals or current focus at all? An easy no.

Also, if we’re getting honest here, I believe that most people watch and/or consume others out of a lack of trust in their own path rather than actually learning and implementing what will accelerate their growth. That’s a problem.

At the end of the day, there are two things that any business owner needs to know

1) what your audience needs
2) what you are skilled in delivering to to them to solve that need.

So if I trust in those two things, then I don’t really need to know what anyone else is doing.


I look at lifestyle success along with business success.

Any mentor I work at this point with doesn’t just have to have the type of business success I am elevating to, but the lifestyle I desire as well.

Part of of this is because I made a pretty costly mistake earlier on in my business.

That mistake? Hiring mentors that lived lifestyles that were the complete opposite of my definition of success. This choice caused me to chase after all the wrong goals, which left me with external success on top of internal turmoil.

Not worth it.

Once I started to make it that any mentor I worked with had both the business and lifestyle elements I was looking for, everything changed.

Of course, this doesn’t mean every single detail is the same. However, we are on the same page when it comes to morals and what we value. This then means that anything they are sharing with me instinctively embodies those same morals and values.

While this may not matter for everyone, I’ve personally found that I get better results, in a faster and more fulfilling way, with this approach.

I only work with businesses I love

This is something that I have received some slack about throughout the years as I can serve quite a bit of different businesses.

However, if I don’t believe in somebody’s product or their business, I won’t work with them.

This doesn’t mean that there’s anything wrong with them or their business, necessarily. It’s simply that I can’t get behind it and that’s a problem for me.

When I’m working with someone, I am constantly coming up with different ideas and methods. It’s full steam ahead and I love that my mind operates that way.

But if I’m not excited about the business, I can’t bring my best to the table. This means I am doing a disservice to that person.

For others, this doesn’t matter to them. They don’t need to like necessarily love the business to be able to help accelerate it. And that’s great!

I do.

And when I actually stopped apologizing for that and leaned into it, I saw that those I worked with not only got better results, but that I also enjoyed the process as well.

It became a win win for EVERYONE.

I put myself first (with no apologies)

The final piece is that I put myself first and I do not apologize for it.

At all.

Zero percent apology because I already know what it’s like to own a business that runs your life – and it’s no life at all.

I take four hours for self care each morning because it personally makes me feel ready for the day. If I am experiencing anxiety or there’s something happening that needs my attention, I know I can step away from my business and things will still run.

I am not rushing to my inbox all the time.
I am not on call for everyone.
I take care of myself first because my top priorities are myself and my marriage and my actions need to show it.

As an added benefit, the more I put myself first, the more I unintentionally gave others the permission to do the same so that they can also show up as their best version of themselves.

And, if you ask me, the world needs more of that!


Do you have any weird, quirky strategies that you have implemented into your business that has helped with your success?

Strategies that have allowed you evolve to who you are today?

If you are listening on the podcast, head on over to Freedom Driven Success over on Instagram and let me know or comment below!

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