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As we kick this off, let’s rewind a little bit back to this past September. I wanted to try out a new challenge, see how the content went and how it would be helpful by trying different things.

One of the things that I created was a three day “Create Your Profitable Course” challenge. It was completely free to put it out to my list and I shared it as far as leading into the initial test launch for Clients to Courses.

In that challenge, I said it was a test of brand new content where I wanted to see how many people were struggling with how to actually get their courses created. Many of which were focusing on all the wrong things and wrapped up in all of the “how-to’s”.

I wanted to bring them in, simplify the process, and show them that it doesn’t have to be that complicated.

After all, I’ve been doing this for years and I always hear the same things over and over that hold people back from what could be the biggest money maker in their business—Something that will allow them to step away from their business without worrying about it crumbling down.

Our false beliefs can hold us back

I do love a good strategy though and can take them through the entire process of creating an online course as long as these false beliefs don’t get in the way.

But if they are under the belief that it isn’t possible for them, It’s not going to matter since they won’t be taking the time and implementing the strategy.

So on day one, I created a list of 21 of the most common false beliefs that I hear around creating an online course ; and I wanted people to evaluate themselves on a scale of one to five on how strongly they felt each reason was true for them.

Whether they thought people didn’t buy courses or that they weren’t expert enough, I wanted them to work through their beliefs in order to begin setting themselves up for success with course creation.

I also wanted them to know that they were not the only ones struggling with these false thoughts and beliefs. Many people felt this way. These beliefs were holding them back from selling and it was important to identify and acknowledge them.

As I began collecting data from the group, I started to take note of the top things people were saying and what kept getting repeated by multiple people.

There were three things that kept getting repeated by multiple people. These were essentially lies that were keeping them (and possibly even keeping you reading this) from having complete success with their course(s).

So what are these 3 lies?

Lie #1: You need a bigger list.

This is perhaps one of the most common lies we tell ourselves about selling or not selling our course. Having more people doesn’t necessarily mean you’re going to sell more.

In fact, it could mean the complete opposite depending on the connection that you have with your audience.

So with that said, I have found that people that I work with have  a very small, sometimes zero list because they were getting referrals in their business and using other ways of booking clients.

This is perfectly fine and we can still create a course and prosper right where you are while serving your audience in an amazing way.

Is having a smaller list actually better?

Having a huge list means nothing if you aren’t building a connection with them. Having a smaller list tends to mean you have a better and deeper connection with them anyway. It also means that they can access you more easily than if you had a bigger list.

Think about it, what good is it to have 2 million followers on Instagram and only sell 36 shirts like this woman. Click here to read.

So the next time you hear someone talking about how they hit $5,000 in sales their first week {or whenever}, and you find yourself asking “how???” It’s more likely than not that they prospered with what was already in front of them—and you can too.

Ask yourself, are the right people engaging with your content? Are you lit up by those who are actually responding to what you’re putting out there whether a podcast, blog, or any other content?

If your answer is yes, it doesn’t matter if its 10 people or 10,000, you’re on the right track and now you want to be able to use that to your advantage. If however you answered “No” to these questions, you may need to go a little backwards and it doesn’t have to take that long to lay a solid framework for you to be able to zero in on who you’re serving and calling the right people.

Because again, it doesn’t mean you need more people, you just need the right ones. So if you do not have the right people, focus on solving that first. If however you do, then you should put the offer out there in the right way.

If you can sell your course at this small level, you are setting yourself up for success for every next level that you are hitting.

Lie #2: I’m not “enough of an expert” to sell a course

When you think of selling a course, It’s on this level of scaling right? You want to expand beyond one-on-one. You want to be able to get out there to more people. So as soon as you think more people, this imposter syndrome hits and It’s, no, no, no, no, I’m not enough. Sound familiar?

We start to think to ourselves that there are people out there who know more than us or who have done this longer than we have. All of these feelings come up which by the way, is 100% normal and we all navigate them in our own way.

I will tell you right now that if you have worked with someone on a one-on-one or done for you capacity, you already know enough. Like you know exactly what you need to know.

The truth is, you’ll always continue to learn new things because as a growth oriented human, that’s just what we do. Each time you learn, you’re going to be updating the way you serve your audience, making it better and better each time.

The same thing happens with creating an online course so whatever you know now is what you can lead with and teach on. Focus on your current expertise and what you know your audience wants.

Start where you are, do what you can.

Do what you can with what you have right now, and you can always tweak and update the course as you go. I personally love buying and selling things in a beta round because you get all the future updates and watch the information evolve and progress over time.

The same thing happens to you as a course creator. You’ll always continue learning. All experts are always learning. So if you are waiting for this magical time in order to know everything about your topic or expertise, it will never happen. After all, who’s perfect?

I’ve even gone back on some of my old courses (some just a year apart) which at the time, thought they were incredible only to find a ton of cringe-worthy errors because of my lack of experience at the time.

What I had put out there although was less-than-perfect, still performed well at the time regardless of how “rookie” it now seemed to me; and I often go in and update old courses to reflect new information/knowledge.

That goes to show that we are always evolving, learning, and shifting and that is perfectly normal and is completely part of the process, and life.

Lie #3: I don’t have enough time.

Think about who your ideal person is, and when they say, I don’t have enough time, what do you usually say to yourself in your head?

You’re probably thinking something along the lines of “It’s because you don’t MAKE the time.”

Here’s the thing though, It’s not always as simple as that right? Because we all have different things going on. So let’s take a look at these “other things” that are getting in the way and analyze what’s really happening under the surface.

From what I’ve noticed, those who can’t find the time to build their course have over-complicated the process.

Here’s the bottom line, If you are over-complicating creating a course, and thinking that it should take 10+ hours a week,  you will never feel like you have enough time. Because let’s be honest, we’re all busy and are likely all juggling many things at once.

What if I were to tell you that dedicating just a few hours per week for the next 30 days or so for your course could add an additional $40,000 to your account…would you commit the time? I’m betting you would.

There are no guarantees, but that’s OK.

Now obviously, we cannot guarantee these results. I mean, there are multiple factors to consider. You could come into my program and do nothing with it. After all, I cannot guarantee that you are going to actually sit down and do the work.

Because there are no guarantees, people focus on the false belief that they don’t have the time rather than what they can achieve.

{Fun Fact} I have worked with people who have made anywhere from $5,000 to $40,000 with their course and none of these people had any guarantees when they first started, they just put in the work believing in their potential.

The belief that you do not have the time is keeping you from your goal. When we work from our potential, it allows us to make choices and investments to help get us to where we want to go.

So we need to work from their place of potential in a rock solid belief that your success is inevitable when we intentionally (and without judgement) set aside time to do the work.

If you’re not creating the time, It’s most likely because you are over complicating things and that is part of why I created the profitable course challenge in the first place. I wanted people to know.

Stop over-complicating things, and certainly stop trying to be perfect. Success does not happen to those who wait but rather those who go after it and make it happen.

Letting go of these lies

Hopefully, by now, you’ve identified what lies are holding you back from course creation and are ready to crush them and move forward.

My hopes in exposing these things is that we can openly talk about them and help people shift their beliefs about what’s possible for them. Remember, these are common beliefs and we can all overcome them and win regardless of your situation.

If you found any of this helpful, make sure to share it with someone who could use the friendly reminders!

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