As business owners, we’re constantly making decisions.

Some are as simple as the time an email is being sent out or the date you’re going to kick off your launch.

Others?

Well, they are a heck of a lot harder than a quick click.

Depending on the decision, it could affect your audience, your team members and/or your bottom line.

For the past few months, I have been navigating one of those types of decisions and running it through my own filters so I thought this would be a great way to share that with you as well – to support you in whatever decisions you may be making this year.

So, let’s go ahead and do this together, shall we?

First things first, what do you want to run through the decision filter?

What’s something in your business that has felt off and/or stagnant for you?

Got it? Great!

Mine is going to be the Freedom Driven Success podcast.

A podcast that was originally started in August 2016, under our previous branding, and moved along with us into Freedom Driven Success.

Let’s get started!

Decision Checkpoint 1: Does it feel heavy?

This is probably going to be an easy yes since I already had you identify an area of business you wanted to run through this decision filter and, because of that, the chances of you picking one that felt light is slim.

However, I still want to share this checkpoint because this is my official kick off to this filtering process in my business.

There are some things in business that feel heavy, simply because we are in a busy season and/or we are in a bit of a funk.

Those are not the things I’m referring to. Those are fleeting feelings that quickly pass.

I’m referring to that nagging feeling that has been around for a few weeks, months and/or years.

Many times, it is something you can’t exactly put into words. You simply feel it.

And those feelings are trying to tell you something.

For me, they tell me to start paying attention to make sure it’s not situational and fleeting.

What are they saying to you?

Behind the scenes of this in action with the podcast:

The podcast started to have a heavy feeling around May 2019 and I knew there was a real possibility of it being situational/fleeting, due to some changes that were made that season.

That season, I had added in a video component and removed interviews to save on the back and forth of booking. When you’re used to years of recording in pjs and top buns and then have to be video ready instead… it’s a whole different ball game. And, without the interviews, I got pretty bored with myself. I heavily underestimated how much I value connection and having guests was a great balance for that.

I figured I’d make those changes in the next season, which went live in the Fall of 2019, and be good to go.

This would have been fine and dandy, had it worked. Except, it didn’t. The heavy feeling remained.

Thus, Checkpoint 2.

Decision Checkpoint 2: Is it actually working… NOW?

What do you think is harder to let go of. something that never really took off or something that worked well in the past but doesn’t any longer?

Trick question. 

Both are hard (but, necessary) pills to swallow in business. This is why we want to make sure we have all the facts on the table.

It’s time to go pull any relevant numbers you have available.

Is this providing a return for your time, money and/or energy you’ve put into it?

There are hundreds of ways to build and scale any one business. This means there’s no reason to stick with one that simply isn’t working. Especially when it’s already feeling heavy.

For example:
If you have created a course, built an audience around it, launched it numerous times, invested in everything possible to get support in this area and you’re barely making ends meet… continuing with this approach does nothing for you or your audience. They want something else from you.

OR

Say you have a course that’s been selling for years and now it’s become a money pit of troubleshooting… continuing with this approach does nothing for you or your audience. Your market has shifted and you need to shift too.

Looking at the numbers allows us to pull the emotion out of it, and see what’s in front of us for what it is so we can make more informed decisions.

What does your return show?

Behind the scenes of this in action with the podcast:

While they weren’t horrible, by any means, our download numbers have been pretty plateaued since 2018. Sure, there were a few episodes that would spike a bit, overall, there wasn’t much actual growth in our audience. 

During that same time, we’ve continued to grow our list and social channels, both of which promote the podcast.

This meant one glaring truth… it’s simply not good enough. At least not anymore.

(Don’t worry, I’ve already had my own ten minute fight with my ego along with a mini pity party on this because we’re all human and no one likes to admit things like this to themselves.)

Once I stepped back and viewed this, without emotion, it all became clear. While it once worked great for us, it’s no longer showing the same returns.

On to Checkpoint 3!

Decision Checkpoint 3: Do you and/or your team have the capacity to give this what it needs?

We can do a lot of things, however; we can’t do everything.

At least, not effectively.

The same goes for our teams.

When I teach about launching in Clients to Courses™ or personally plan launches or funnels with the women in The Collective, I always stress the same concept. The bells and whistles of a launch are only allowed if you have the capacity for them. Why? Because, without the capacity, you’re going to run yourself so ragged during the launch, you won’t have enough energy for when it’s time to sell. 

Without being honest about your capacity, an important ball will most certainly drop. I see it all the time.

Maybe you once were able to do a live stream every day but business is bigger now and you only have the capacity for once a week. Great! Let’s focus on that one live stream being super valuable and linking people back to it throughout the week.

Or maybe you no longer have the capacity to post about your latest YouTube video throughout the week on other social outlets, like you once did. However, someone on your team is amazing at it, has the time and it would allow it to no longer feel heavy for you. Yay!

This is a constant question in the day to day of business.

However, when I’m going through this process, it becomes even more important to take an honest look at what capacity is for where I am currently.

If it’s already maxed, the only way we’re going to solve it is to strategically subtract something.

Do you have the capacity for this in your business?

Behind the scenes of this in action with the podcast:

From the beginning of the podcast, I knew that me getting caught up in the nitty gritty of it was a no-go. I have never edited an episode or uploaded one to Libsyn. I record, hand it off and move along.

Which means that capacity shouldn’t be an issue, right?

Wrong.

There is another podcast, in a different industry, I’ve been considering launching for about a year. I haven’t rushed it because I knew there were other things I wanted to focus on before adding this onto my plate. We’re getting close to that time. I can feel it.

While I could have two podcasts, I know the work it takes and I personally won’t have the capacity for my part in both (yes, even with everything else outsourced).

And, if we’re looking at the past two checkpoints, if it feels heavy and is no longer working as it once did, why max my capacity?

On to checkpoint 4!

Decision Checkpoint 4: Does this align with your vision?

Some may say that this checkpoint should be first, but hang with me here because it’s 4 for a reason.

Let’s pretend that you’re seeing a return and have the capacity for it – yet it doesn’t align with your vision.

What are you doing it for?

I ask because this is where we can get caught up in doing things simply for the approval of others vs ourselves. No wonder why it’s feeling heavy!

This checkpoint allows you to double check that this isn’t happening to you.

On the flip side, let’s say every checkpoint is screaming no BUT it aligns with your vision. 

Then what?

In that case, I want you to explore two questions:

1.  “How can I simplify this?” 

There is a high probability you’re overcomplicating what it takes to achieve your vision and it’s making it not only heavy but lacking a return. Remember, there’s hundreds of ways to scale any one business so trust and try what comes up for simplification.

2. “Is there another way to get to my vision that I am being led to?”

Journal out some other options of getting to the vision this was supporting you with. What other avenues are available to you? How could you start exploring one of them?

Behind the scenes of this in action with the podcast:

This one was a little harder because my vision always includes me speaking (stage, podcasts, etc.) so it seems like it would fit right into it.

However, I also like to write.

And when I look over the data of this business, my audience (you!) consistently prefer blogs from me. You’re clicking. You’re spending time on the page (which means you’re actually reading it too). You’re sending emails and DMs about takeaways. So why force what’s so obvious?

I can podcast again with the other idea that’s been developing and have the blog here to continue sharing. Heck, maybe I’ll spice it up with some video as well. That’s the beauty of business, we always get to follow our creative flow!

What Did You Just Make a Decision on?

If you just make a decision about something in your business, by going through each of these checkpoints, I want to hear about it!

Come on over to Instagram and let me know.

I also hope it was helpful to see it applied to what’s happening in my business currently.

It’s been a great 3.5 year run of the podcast, and we’ll still keep the feed up on ApplePodcasts, Stitcher, etc. as there’s some awesome content there.

However; by the end of this process it was clear to see it was time to let go to grow.

Here’s to our collective growth!

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