How to Algorithm Proof Your Business
These days, keeping up with the Facebook and Instagram algorithm can feel like an uphill battle.
This can leave many business owners feeling tired of putting hours into creating, editing and scheduling their content, only to feel like the percentage of people actually seeing your content is lessening daily.
However, there’s another approach that needs to be addressed.
And no, it won’t involve some special “algorithm hack.”
It’s actually a lot easier than that.
Today, we’re talking about how to algorithm proof your business so you can create long term and sustainable growth!
1. Leverage the Power of Polarity
Now, I know that this can be really hard because, we all want people to like us, right?
But, here’s the truth…
You have beliefs that are against other people in your industry. You have ways of serving the people in your audience that are different then the industry norms.
Those are what makes you different than the masses.
How often are you actually talking about that?
For most, you’re not talking about it, because you’re afraid of the feedback that you’re going to get. That people are going to say things like, “She doesn’t know what she’s talking about.”
(Truth: You could be the smartest person in the world and someone will still say that.)
This is where you hold your stance and get super confident in what it is that you do, what you offer and your beliefs around that.
How do you do that?
Create a list of all of the things that happen in your industry that piss you off. Seriously.
These are the things that you’re seeing on your newsfeed. These are the ads that are being put in front of you.
They are also going in front of your people.
What are the things that you see all the time, that is just not helping the situation?
The things that are causing your people to waste time, money, and energy?
I want you to list all of those things down, then start to look at your content and see how often you’re talking about these things.
A great example of this is that anyone that I follow in the health and wellness industry, are people that are anti-meal plans.
They refuse to create a meal plan to take and go with, because they don’t believe in a one size fits all type of approach.
And, as I started to see that it made sense. No wonder why I’m attracted to these people because I feel the same way. I want to make my own meal plans with my own numbers. I don’t want the boring salad that Jane’s eating.
That type of thing is one thing that sets them apart, right?
In a world and an industry where meal plans are being shoved to people over and over.
This is how you’re going to lose weight. Just follow this step by step.
Instead, they are flipping the script and really using that as part of their polarity.
“Hey, I’m not going to give you a meal plan. Here’s what I’m actually going to give you and here’s why, because I feel it will serve you best.”
Where on the flip side, if you give meal plans but you do it in a way that’s super specific or it’s a way that breaks the mold of the way people do meal plans, are you talking about that? Are you sharing why you believe that people absolutely need a meal plan and how they fail?
This is where you start to bring in that polarity into the picture, no matter what your industry is. You have a belief that needs to be shared.
Look at what your beliefs actually are and sharing them because once you attract people with the same beliefs, then they are already looking for your content.
Which also means they are going to engage in your content more and then what does that do?
Tells the algorithm to put it out to more people because people.
All in a way that’s authentically YOU.
2. Pay Attention to Your Audience
I mean really pay attention to them.
It’s very easy to see what they want and what they don’t want based on what they’re engaging on.
What I love to do is I look into the insights on social media by looking at my top five posts within the past month.
Once I have those top five posts, then I want to ask myself what are the commonalities in those posts.
“What is my audience feeling that is making them engage on these posts?”
Is it personal content about me? Are they more wanting to hear about my story and behind the scenes? Or am I seeing that they’re really liking blogs and not really engaging with my videos. Or am I seeing that they really like to come here for humor and just to relax and talking about light-hearted topics?
When you look at your insights and you’re able to see your top five for the past 30 days, what trend are you seeing?
What are your people actually wanting from you?
Create more of that.
If you continue to put out content that people are showing (by their lack of engagement) that they aren’t connecting with, you only make it harder for yourself.
Instead, if you see exactly what your audience is telling you and you’re willing to listen and trust it, this gives you that opportunity to really serve them based on what’s right in front of you.
Again, we just have to listen.
They’re already telling us what they like and the more you put out what they like the more you give the algorithm something to work with.
3. Diversify Your Touch Points
This means, not relying on any one specific social media outlet to run your business.
I see this happening all the time, all with great intentions, but you wind up shooting yourself in the foot in the long run because there is no diversification going on.
If an algorithm changes, diversification allows you to simply say….
That’s all right. I still have people on this other platform or I still have people on my list. I have different ways that I can reach people so I am not relying on whatever changes happen. It doesn’t affect me, because I have other ways to reach my people.
That’s freedom right there.
An example of this would be the video above.
We’re going to take the audio and move it over to the Season 2 of the Freedom Driven Success podcast so this can become a podcast episode. Then we are going to take the transcript of everything and put it on the blog (hey there!). Then we are going to take either the video or some of the snippets from the transcription and post it onto social media here and here.
I didn’t have to create more content, I just diversified the content and pushed it out to more places and had that working for me.
You have the option to do the same so that when the algorithm changes, it doesn’t affect you. You just direct your efforts as needed and roll with the punches because that is part of being a business owner.
However, you’re not relying on one single thing anymore.
The algorithm is there to help us.
Remember, it’s there to try to sort through the millions of pieces of content that are coming at you at any given time.
It wants to help you, it wants to promote you, but it needs to make sure that you have content that people are looking for.
So this is where polarity, listening to your audience and really taking that time to put it in the format that they need and diversifying that starts to come in, so you can be setting up a business that isn’t relying on an algorithm and instead is relying on what you can control.
And that is quality content created by you that is in it for the long haul, because that’s really what business is, right?
This is a journey and your content is an extension of that.
So are you someone whose finding yourself playing with the algorithm and trying to find all the “hacks” or are you someone who is looking to commit to just simply creating better content that your audience is looking for, standing out in your expertise, in your beliefs and letting the rest come together?
I’ll choose the second any day.