From the social platforms we show up on, to the subject lines we use in our emails and to the launches we run….
Running a business is one experiment after another.
Some of those experiments will work out so well that you’ll surprise yourself.
Others cause an explosion so big that you find yourself needing a week to breathe before getting back to trying again.
Many work for a period of time and then need to be adjusted as you, the market and/or the needs change.
It’s no different with your offers.
Which is why it’s important to check in with them, just like anything else in your business, to see if changes need to be made.
For myself, this check in happens at the end of each business quarter so that I can make sure any potential issues are quickly addressed.
And while your timeline may be different, let’s use today to at least start the process of only having offers in your business that serve the needs of you, your business and your audience, in this moment.
1. Choose the Direction
It’s a great thing to be able to make the money you do, by sharing your expertise with the world.
However, if how you are doing it is in direct conflict with the life you want to live, you don’t have success.
You simply have numbers in a bank account.
And you deserve so much more than just that.
This is why we start your offer review by exploring what your definition of freedom driven success is and how your business can support that.
Take a minute to think about the following questions:
- What does a truly feel good business look like to me?
- What does it allow for me to have time and/or space for in my life?
- Where am I?
- Who is around me?
- How am I feeling?
- What priorities need my attention outside of my business?
These questions are important because when you aren’t clear about your personal definition of freedom driven success, and how your business looks and feels at that level, you can’t help but unintentionally make decisions that go against it.
And when you go against that definition of freedom driven success, no amount of money makes you feel successful because you don’t have what you truly want.
For example, if you want to be able to pick up and go at any time, but Monday-Friday is filled with back to back calls that you need to be in front of your computer for, no amount of money you earn will make you feel successful, because you’re not doing what you want.
Or, if you want to keep yourself off social media but have an offer that has an online community that you need to be in every day, no amount of money you earn will make you feel successful, because you’re not doing what you want.
Or, if you want to homeschool your children during the day but all your offers involve Done For You client work that has to happen between 9-3, no amount of money you earn will make you feel successful, because you’re not doing what you want.
This is why getting clear about your want, first, matters so much.
I don’t just want you to earn more money. Anyone can do that.
I want you to earn more money in a way that supports what YOU want as well.
2. Evaluate Your Current Offers
Now that we know where you’re heading, it’s time to talk about your offers and if they support that direction.
In order to do this, list out all of your current offers.
With each offer, identify the following:
- Type: Is this offer 1:1, DFY, Passive Course, Group Program, Membership, etc.?
- Price: What are the current price points for this offer?
- Time: What is the time commitment on your part? High, medium or low?
- Conversions: Is this converting currently? Yes or no?
- Enjoyment: Does this offer still light you up? What’s your level of excitement?
- Alignment: Does this align with your definition of freedom driven success? If so, how? And if not, why not?
This is where things start to get interesting for the women I work with because a few things can come up during this evaluation.
The most common scenarios that arise are:
- They realize that the reason they’ve been feeling so overwhelmed is because they don’t have variation in their offer types. Everything they do is 1:1 or DFY and this is making it impossible to have their definition of freedom driven success.
- They have offers they are excited about but those offers aren’t converting as they haven’t had the time to fully market them, due to other offers taking up all their time.
- They have offers that are making them money but they don’t feel good about them anymore. This could be because they are undercharging compared to the amount of work they’re doing and/or it’s simply no longer something they enjoy being in the thick of everyday.
This is why this evaluation matters because any of the above scenarios can be fixed… but only when you’re aware that they exist.
3. Let Go to Grow
Based on what you know now, what offer(s) no longer belong in your business and/or need to be changed.
Do you need to remove an offer completely because it’s not only not converting but you’re not excited about it anymore so it doesn’t need to take up space in your mind or business?
Do you need to remove an offer that may be converting but isn’t making you happy, thus, is going against the kind of feeling you deserve to have in business?
This is the time to be honest about this with yourself and make the (sometimes, difficult) choices that support where your business is right now.
What Did You Learn About Your Offers?
Did you confirm you’re on track or did something come up during your evaluation that shows a need for change?
Come on over to Instagram and let me know!