When it comes to building a business online, visibility matters.
Because the truth is, if people don’t know who you are they also don’t know what you can do for them.
Here’s the secret though… getting visible online isn’t just about just doing “one thing”. It’s a combination of consistently maximizing your time and reach in multiple areas over time.
I’m not here to sugar coat it for you. Getting your business out there in a big way takes work BUT it doesn’t mean it has to feel like work.
This is where having a strategy makes all the difference. It allows you to stand out in a way that leverages both your skills and time, without feeling glued to technology all day.
For me, that strategy is wrapped up into four key areas – my visibility grand slam plan.
1. Social media
This is typically where everyone starts with their business. However, it isn’t always where people thrive.
Every time you turn around, there seems to be another social media outlet wanting your attention and an expert telling you that you need to be there. But you’re only one person and there’s no way you can be in all the places all the time.
This is why finding the social media outlet that that fits for YOU matters.
You don’t have to be everywhere in order to get seen on social media, you simply need to be where your audience is and where you can show up consistently.
Where is the first place you can think of that your ideal client goes to in order to connect with others, as it relates to your business? This is the first social media platform to master. Focus on delivering valuable content and connecting with your audience there.
Once that first social platform is on a consistent schedule and seeing traction, you can begin to build the second one (if your audience is using it of course).
This is how you begin to develop a true social media platform. Not by being in all the places but mastering delivering value on one at a time.
2. List building
While social media is a great place to start to build community, it is not yours to own.
This means that at any given time, if a social platform locks you out of your account or closes down completely – you have no access to those you have created a relationship with up until that point.
This is where list building comes in, where you can have full control of the relationship over everyone you come in contact with. No matter what changes happen in social media or who leaves certain platforms completely, you will still be able to reach your audience through your e-mail list.
Even better, having an e-mail list also gives you the option to completely take out the guesswork of your ideal client’s needs while also putting your sales on auto-pilot with funnels.
Think of it this way…. You offer a freebie/opt-in that someone can download in exchange for their e-mail address. This already tells you that it’s a topic they are interested in. From there, you have a series of e-mails already set to go out (your e-mail funnel) that strategically takes them right from receiving your FREE value to learning about your PAID offer.
You can learn exactly how to do this with my 7 Steps to Create Opt-Ins that Convert to Clients Checklist HERE.
They already have shown they need your paid offer by taking you up on your freebie/opt-in which means they are more likely to become your next clients down the road.
Even better, this is all done in the background – on autopilot. No more sending 783 messages a day… building your list does that FOR you.
3. Facebook Groups
If you are coming from a true and genuine place and looking to build a relationship vs “sell people,” FB groups can be a huge asset to your business!
Here’s the great thing about that too… if running your own group isn’t your thing, you don’t have to for this to work. You can leverage existing groups and still make a huge impact. (Click here for a blog I wrote previously on how to know if running a FB group is right for you.)
You’ve been creating content for your social media and those on your list – now is a great time to re-purpose all the gems. Sharing value-based content is one of the fastest ways to stand out as an expert and have people taking notice of you.
The key to success with this strategy is not to go into a group pitching what you offer. Consistently answer questions, re-purpose your own content to add value to the group, and watch as people start to ask you what you do and how they can work with you!
Collaborating with others can be a great way to put yourself out there in front of an existing audience. Most importantly – if they have an audience of your ideal clients.
Some of the more common collaborations are:
– Guest blogging
– Podcast interviews
– Facebook group take overs (where you are the expert of the day in someone else’s group)
– List sharing (you share someone’s opt-in with your list/group/social) and they do the same for you)
– Online summits
– Creating a bonus for someone else’s online program
There are endless possibilities for collaborating with other influencers and/or those you are growing in business along with. Just remember, that the most important part is to make sure that their audience is the audience you want to serve so they can connect with your message is well.
With these four visibility strategies, you can get seen and heard in the online space faster than ever before.
Which are you using in your business currently?