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How To Build An Evergreen Sales Funnel That Sells Your Scalable Offer

As a business owner, I’m sure you have mixed feelings about the word “funnel.” I see many of my clients know they need to set one up, but the concept itself is a bit… confusing. “Isn’t live launching better?” “Is an evergreen sales funnel the key to passive income?” On the one hand, evergreen sales funnels have been a key

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Trello vs ClickUp: Why we moved from Trello to ClickUp

If I could take a wild guess, I’d say that you’re here because the sea of post-its and random notes inside your 3 notebooks has gotten a little out of hand. And if you’ve got someone else in your business? Then communicating and managing your projects has likely become a time-consuming challenge. Believe me, I get it. I was there

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What No One Tells You About Turning Your 1:1 Offer into an Online Course

If you’ve been working with clients 1:1 or Done For You clients for some time, you probably already know what the phrase “trading time for money” is all about because it’s exactly what you’re doing. And, while you love the work you do, you can’t help but find yourself wanting the freedom you originally started your business for. Not just

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ThriveCart Review: Is ThriveCart Worth It?

Thrivecart is the shopping cart service we use and highly recommend to anyone selling digital courses. Why? One of the six key pillars for a successful and profitable launch is collecting payments.  What will you use for checkout? How will you be accepting payments?  Although most course hosting platforms are already equipped with payment processing capabilities, they also usually come

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How to Leverage a Small Audience in Business

As of this writing, every single business I’ve built has been in the online space and started with a small audience. I’m not someone who is “connected” locally. I’m also not someone who likes to attend a ton of in-person events #introvertlife. And I’m also not someone who has a big family or friend group. In fact, I can guarantee

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My 7 Biggest Lessons Learned in 2021

I’ve always been a big believer in the power of a year. While we always  joke about how fast it goes, there’s also SO much that happens. And, if you pay attention closely enough, you’ll see just how much each year has its part in transforming you into who you are today. This is why I take this time each

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Creating the Perfect Lead Magnet that Sells Your Course for You

Lead magnets are one of the key components of building and growing your list.  In fact, they’re actually a very important piece of your marketing strategy for selling your course! Not only do they help you build and grow your email list, but they also help you focus on your ideal audience and the one problem you’re solving with your

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Setting Boundaries in Business that Fast-Track Your Growth

Ah, boundaries. The word that can have people yelling “yesssssss!” because they understand just how powerful they are OR running for the nearest bush to hide in, Homer Simpson meme style, because they know they lack strong ones. No matter which camp you’re in, what I’m about to write is for you because boundaries are not only an important part

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3 Ways To Increase Your Email Open Rates (That Can Be Done This Week)

You’ve been putting in the work to build your email list. You’ve created the opt in. You’ve created all the landing pages. You’ve created the whole funnel behind it. You’re sending out emails to continue to nurture your audience after. The only problem? People aren’t opening your emails, which has you completely frustrated with all the effort you put into

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MemberVault Review: Top 5 Reasons Why I Switched Back to MemberVault

Disclaimer: This blog post contains affiliate links. This means that if you use them, I might be rewarded a credit or commission (at no extra cost to you). If you’re looking for an easy-to-use, affordable online course platform to host your course, then I recommend checking out MemberVault.  MemberVault is hands-down my favorite online course platform. After being an original,

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What To Do When You’re Attracting The Wrong People in Your Business

There’s one thing we both know to be true…  You’re passionate about what you do and how it serves others. But when you’re attracting the wrong people, it can take the passion out of your work FAST. The good news? We can fix this. This week, we’re going to take a look into what’s really happening, why it’s attracting all

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Are You Scaling Your Business for Continued Growth or Chaos?

Ohhhh scaling! One of the most buzziest buzzwords of online business. And while I write that a bit tongue and cheek, the truth is that I completely get the hype around it. Who wouldn’t want to work less while earning more? Heck, it’s what I help business owners do! However, just like I’m sure there are countless misconceptions and false

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How to Simplify Creating Content That Converts to Sales

When it comes to content creation, I find that most of the people I work with fall into one of three categories: They love it! As long as they have the time and space to sit down and create it, they can easily generate ideas. In fact, they typically have more content ideas than time to execute them in. They

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How to Successfully Navigate a Pivot in Your Business

Are you going through a pivot phase in your business?  If so, you most likely are experiencing all the feels. Whether it is your offers, your audience or the whole business, it can be this mixed bag of emotions. On one side of the coin is the excitement of going in a new direction and knowing that it’s exactly what

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What You Need to Know For a Profitable Sales Funnel

In a perfect world, you would put up your brand new funnel and everything would work just as planned. Your opt-ins are converting well beyond the industry average, the sales from your tripwire all the way to your core offer are exactly what you expected and people are opening up every email along the way with pure excitement because your

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3 Questions to Ask Before Creating Your First (or Next) Sales Funnel - FreedomDrivenSuccess
3 Questions to Ask Before Creating Your First (or Next) Sales Funnel

As a business owner, you’re no stranger to funnels. In fact, you’ve been through countless of them by now. This means I don’t have to tell you the power of them because you’re already experiencing it, on the consumer side. Sales funnels are making you more aware of others out there who can solve a problem for you and you’re

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My 7 Biggest Lessons Learned in 2020

2020. I feel like you could just write the numbers and have it sum up so much for so many people. Wildfires, Kobe Bryant, COVID, Tiger King, George Floyd, Black Lives Matter protests, quarantine, cancelled events, the debates, the election…. and those are just the first things coming to mind as I write this. It’s been a year that has

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Are Your Current Offers Helping or Hurting Your Business?

From the social platforms we show up on,  to the subject lines we use in our emails and to the launches we run…. Running a business is one experiment after another. Some of those experiments will work out so well that you’ll surprise yourself. Others cause an explosion so big that you find yourself needing a week to breathe before

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5 Undeniable Truths to Becoming a Six Figure Course Creator

I’ll never forget the first time I created a course. At that time in my business, I was burnt out with a capital B and knew that both myself and my health couldn’t sustain the rate at which I was working. A course was going to allow me to package all my knowledge in a way that could sell, time

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What I Wish Every Woman in Business with Anxiety Knew

Trigger warning: This blog post shares my story with anxiety, depression and suicidal ideation in business that may be difficult to hear for some. If you need professional support in any of these areas please click here for a list of resources. Both hope and help are real and available to you. Have you ever wondered what your parents say

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A Behind The Scenes Look Inside Our Tech Stack

Last week, I shared The Real Reason Why I Left Kartra (and Why You May Want to Avoid/Leave  it Too). And, as expected, quite a few questions came up. The primary one being, “What are you using now?” Because of the work I do and how well I know this community (that’s YOU! Hiiii!), I knew this question would come

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4 Steps to Generate Consistent Income (without More 1:1 Clients)

If you’ve ever grabbed my Ultimate Course Funnel, you will see that there is a statement I mention in the very first email that goes out… “As much as I love the surprises the entrepreneurial journey can bring, I do NOT want my income to be one of them.” And I can confidently tell you that that statement is  just

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Finding Clarity in Business When Everything Feels Messy

It’s easy to show up and serve on the days that feel good. Content is flowing from you so quickly, you’re afraid you’re going to forget something good. You get on a call and hit *that moment* with a client/member where you know you just helped them make a massive shift. The to-do list is getting smaller and you’re patting

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4 Clear Signs that Your Business is Ready for a Course

Not every business owner is ready for an online course. :::: ducks from tomatoes someone will inevitably throw ::: Seriously though… hang with me for a minute more. I get that it would be easy for me to get you all rallied up about the power of courses and how they got me off the trading time for money hamster

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How to Confidently Handle Criticism on Social Media

You’re going about your day and feeling G-O-O-D. Your morning routine had you starting the day on point.You had a few great calls with people who lit you up.You’re knocking things off your to-do list left and right.Heck, you even had the best tasting lunch that included a walk outside. You come back to your computer and see a notification

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15 Questions to Ask Yourself Before Selling an Online Course

You have reached the point in your business where you want to turn the best of what you’ve been offering as a 1:1 and/or DFY service into an online course – yay! I’ll never forget when I reached this point as well. A point that was filled with equal parts possibility and nervousness. Creating a course felt like I was

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Moving Forward After a Failed Investment in Your Business

Hands up if you’ve ever made an investment that didn’t work out as planned in your business? Everyone’s hands up? Most likely. Whether it was a coach, a contractor, a tool, a mastermind or a program, successful business owners are constantly making investments in their continued growth. And when an investment doesn’t go as planned, two things can happen: 1.

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