Course, Membership or Group Program… Which Scalable Offer Do I Create?
We all hit that point in business where it becomes clear that we need to expand our offerings beyond 1:1 or Done For You. This is typically a result of three situations: 1. You’ve realized that only trading time for money with 1:1 or Done For You offers isn’t working for you anymore and want to step into a way
Trello vs ClickUp: Why we moved from Trello to ClickUp
If I could take a wild guess, I’d say that you’re here because the sea of post-its and random notes inside your 3 notebooks has gotten a little out of hand. And if you’ve got someone else in your business? Then communicating and managing your projects has likely become a time-consuming challenge. Believe me, I get it. I was there
How To Build An Evergreen Sales Funnel That Sells Your Course Consistently
As a business owner, I’m sure you have mixed feelings about the word “funnel.” I see many of my students and clients know they need to set one up, but the concept itself is a bit… confusing. “Isn’t live launching better?” “Is an evergreen sales funnel the key to passive income?” On the one hand, evergreen sales funnels have been
Live Launching Verses Evergreen Funnels: Which is Best for Selling Your Offer?
“Do I do a live launch or set up an evergreen funnel to sell my offer?” This is a question I hear time and time again when it comes to not only selling courses but any type of offer in your business. Now, I can sit here and tell you how much evergreen funnels have helped to change the way
Your Course Pricing Sweet Spot: How to Price your Online Course
So you’ve found your course topic and created your materials, but now you’re stuck trying to figure out how to price your online course. Now, before you make a post on social media to ask your followers if you should charge X for your course, hear me out! Because one of the most common questions I get from people is
How to Determine Your Most Impactful and Profitable Course Topic
At this point in your business you know a lot about… a lot. It’s something your clients continuously benefit from as it allows you to be able to both determine what they need and provide them with the appropriate knowledge, resources and/or tools necessary in order to get them to their desired result. It’s also why the thought of turning
What No One Tells You About Turning Your 1:1 Offer into an Online Course
If you’ve been working with clients 1:1 or Done For You clients for some time, you probably already know what the phrase “trading time for money” is all about because it’s exactly what you’re doing. And, while you love the work you do, you can’t help but find yourself wanting the freedom you originally started your business for. Not just
ThriveCart Review: Is ThriveCart Worth It?
Thrivecart is the shopping cart service we use and highly recommend to anyone selling digital courses. Why? One of the six key pillars for a successful and profitable launch is collecting payments. What will you use for checkout? How will you be accepting payments? Although most course hosting platforms are already equipped with payment processing capabilities, they also usually come
Create Social Media Content that Gets Noticed (Regardless of the Algorithm)
How many times have you shared content on social media, only to feel like it went into some random dark abyss instead of in front of those who needed to hear it? Once?Twice?Too many times to count? It goes without saying that it’s not a good feeling. You’re passionate about what you do and you put that passion into what
How to Leverage a Small Audience in Business
As of this writing, every single business I’ve built has been in the online space and started with a small audience. I’m not someone who is “connected” locally. I’m also not someone who likes to attend a ton of in-person events #introvertlife. And I’m also not someone who has a big family or friend group. In fact, I can guarantee
3 Ways Organically Grow Your Audience in 2022
If you’re here right now, you most likely fall into one of three camps when it comes to organically growing your audience. 1. Growing your audience has been something you’ve been finding yourself playing a cat and mouse game with for as long as you can remember. No matter what effort of work you put into it, the results stay
My 7 Biggest Lessons Learned in 2021
I’ve always been a big believer in the power of a year. While we always joke about how fast it goes, there’s also SO much that happens. And, if you pay attention closely enough, you’ll see just how much each year has its part in transforming you into who you are today. This is why I take this time each
ConvertKit Review: 4 features that make ConvertKit the best email marketing tool
With so many Email Service Providers (ESPs) available, how do you know which is the best for you? A quick Google search will give you a ton of choices, and I know that making the right choice can be overwhelming. But the right email marketing tool can boost your course sales and help you continue to grow your business. After
5 Simple Ways to Grow Your Email List When You’ve Been Relying on Referrals
Growing your email list when you’ve been focused on 1:1 work and relying on referrals can be a little… awkward. Maybe the people on your list signed up back when you were doing something totally different to what you’re doing now. Or perhaps you haven’t really emailed your list in a while, so now it feels a bit uncomfortable to
Creating the Perfect Lead Magnet that Sells Your Course for You
Lead magnets are one of the key components of building and growing your list. In fact, they’re actually a very important piece of your marketing strategy for selling your course! Not only do they help you build and grow your email list, but they also help you focus on your ideal audience and the one problem you’re solving with your
3 Best Ways to Successfully Launch & Sell Your Online Course
Every successful launch starts with an amazing sales driver that helps you sell your online course. What’s a sales driver? A sales driver is a strategic piece of content that will end with a pitch, leading your audience directly into your paid offer. (FYI: Similar to an opt-in also being referred to things like “freebie” and “freemium,” you will hear
8 Essential Questions to Ask Before Making Plans for a New Year in Your Business
‘Tis the season for hot cocoa and being merry while singing along to “Mariah’s All I want for Christmas is You” for the 74848th time. If you’re a business owner, it’s also the time you start dreaming and planning for the new year ahead. As someone who’s number one Clifton Strength is futuristic, let’s just say that I have a
3 Ways To Increase Your Email Open Rates (That Can Be Done This Week)
You’ve been putting in the work to build your email list. You’ve created the opt in. You’ve created all the landing pages. You’ve created the whole funnel behind it. You’re sending out emails to continue to nurture your audience after. The only problem? People aren’t opening your emails, which has you completely frustrated with all the effort you put into
How to Create a 5-Day Challenge to Launch Your Online Course
How to Create a 5-Day Challenge to Launch Your Online Course Course Sales Series: Part 3 of 3 YAY! Welcome to the final post in our 3-part COURSE SALES series all about choosing the best sales driver for you. In this post, I’ll tell you all about one of my favorite sales drivers: a Facebook challenge (or Instagram challenge) that
How to Effectively Launch Your Course Using an Email Video Series
Course Sales Series: Part 2 of 3 When you’re launching your course (especially if you’re launching for the first time), you’ll need a strong sales driver to help you successfully sell your course. Last week in Part 1 of this series, we went over all the details of creating a webinar and using it to help you launch your course.
How to Create a Successful Webinar That Sells Your Course
Course Sales Series: Part 1 of 3 Every great launch starts with an amazing sales driver- a strategic piece of content that ends with a pitch into your course. And one of the most common sales drivers? A webinar. If you’re reading this blog post, then I’m pretty sure you’ve registered for a webinar at least once. In fact, I’m
10 Steps to Creating a Successful Online Course in Today’s Market
So you’re ready. You’ve been working with clients one on one for a while now and you’ve helped them get some pretty good results. And now you’re ready to start creating an online course. Well, welcome! I’m glad you’re here! My passion is helping online business owners take the best of what they do one on one with their clients
How to Easily Outline Your Online Course Content
There’s quite a bit to think about when it comes to creating a profitable online course. The marketing.The tech.The pricing.The workbooks. What’s the most important of all? The course outline. What’s in your course outline makes the difference between providing your audience a result and simply providing information to consume. And, we’re here to create results, right? I thought so!
How to Presell a Course: Selling Your Online Course the Simple & Profitable Way
If the idea of creating and selling your online course is getting to be quite overwhelming… I get it. I’ve been there. And I’ve developed a remedy for it. Selling your online course can be done in a simple and profitable way. How? By pre-selling your online course… before creating it. I know, the slight perfectionist “type A” in you
MemberVault Review: Top 5 Reasons Why I Switched Back to MemberVault
Disclaimer: This blog post contains affiliate links. This means that if you use them, I might be rewarded a credit or commission (at no extra cost to you). If you’re looking for an easy-to-use, affordable online course platform to host your course, then I recommend checking out MemberVault. MemberVault is hands-down my favorite online course platform. After being an original,
How to Easily Decide What You Need to Outsource in Your Business
Business owners are a rare breed (to say the least). We like to march to the beat of our own drums, create our own schedules, chase after goals most wouldn’t even attempt and are led more by faith than sight. Which is also why we got into our businesses in the first place. To have the freedom to do all
What To Do When You’re Attracting The Wrong People in Your Business
There’s one thing we both know to be true… You’re passionate about what you do and how it serves others. But when you’re attracting the wrong people, it can take the passion out of your work FAST. The good news? We can fix this. This week, we’re going to take a look into what’s really happening, why it’s attracting all
Are You Scaling Your Business for Continued Growth or Chaos?
Ohhhh scaling! One of the most buzziest buzzwords of online business. And while I write that a bit tongue and cheek, the truth is that I completely get the hype around it. Who wouldn’t want to work less while earning more? Heck, it’s what I help business owners do! However, just like I’m sure there are countless misconceptions and false
How to Simplify Creating Content That Converts to Sales
When it comes to content creation, I find that most of the people I work with fall into one of three categories: They love it! As long as they have the time and space to sit down and create it, they can easily generate ideas. In fact, they typically have more content ideas than time to execute them in. They
How to Successfully Navigate a Pivot in Your Business
Are you going through a pivot phase in your business? If so, you most likely are experiencing all the feels. Whether it is your offers, your audience or the whole business, it can be this mixed bag of emotions. On one side of the coin is the excitement of going in a new direction and knowing that it’s exactly what
The 3 Circles of Support Every Business Owner Needs to Accelerate Their Growth
We’ve all heard the “you are the sum of the people you spend the most time with” quote before. Every successful business owner I know takes this seriously. It’s why we literally pay to be in certain rooms for the chance to connect with a certain person and/or type of person, push ourselves out of our comfort zone too many
What You Need to Know For a Profitable Sales Funnel
In a perfect world, you would put up your brand new funnel and everything would work just as planned. Your opt-ins are converting well beyond the industry average, the sales from your tripwire all the way to your core offer are exactly what you expected and people are opening up every email along the way with pure excitement because your
3 Questions to Ask Before Creating Your First (or Next) Sales Funnel
As a business owner, you’re no stranger to funnels. In fact, you’ve been through countless of them by now. This means I don’t have to tell you the power of them because you’re already experiencing it, on the consumer side. Sales funnels are making you more aware of others out there who can solve a problem for you and you’re
Setting Boundaries in Business that Fast-Track Your Growth
Ah, boundaries. The word that can have people yelling “yesssssss!” because they understand just how powerful they are OR running for the nearest bush to hide in, Homer Simpson meme style, because they know they lack strong ones. No matter which camp you’re in, what I’m about to write is for you because boundaries are not only an important part
How to Make Your Business Stand Out on Social Media (Even if You’re in a Saturated Industry)
Raise your hand if you’re someone who considers your business to be in a saturated market. Now, take your other hand and high five yourself with it because the reality is that this means two things: There is a need for the work that you do.If not, people wouldn’t be looking for solutions for it and business owners wouldn’t keep
How to Stay Focused and Motivated to Follow Through On Any Goal You Set
We all know how to set goals that excite us. And I can bet you have quite a few in front of you right now. We also know that there’s a space in between setting and achieving. That space consists of the actions we take. During the first days or weeks, taking action can be easy because everything is still
My 7 Biggest Lessons Learned in 2020
2020. I feel like you could just write the numbers and have it sum up so much for so many people. Wildfires, Kobe Bryant, COVID, Tiger King, George Floyd, Black Lives Matter protests, quarantine, cancelled events, the debates, the election…. and those are just the first things coming to mind as I write this. It’s been a year that has
Are Your Current Offers Helping or Hurting Your Business?
From the social platforms we show up on, to the subject lines we use in our emails and to the launches we run…. Running a business is one experiment after another. Some of those experiments will work out so well that you’ll surprise yourself. Others cause an explosion so big that you find yourself needing a week to breathe before
How to Create a Feel Good Live Launch Experience
A few weeks ago, I posted this photo on Instagram, that was taken in the middle of my October launch of Clients to Courses® It was a photo I took, mid-launch, to remind myself of both how I’ve come and in celebration of the woman I am today. Why? Because, for years, live launching felt like a non-stop stress rollercoaster
5 Undeniable Truths to Becoming a Six Figure Course Creator
I’ll never forget the first time I created a course. At that time in my business, I was burnt out with a capital B and knew that both myself and my health couldn’t sustain the rate at which I was working. A course was going to allow me to package all my knowledge in a way that could sell, time
What I Wish Every Woman in Business with Anxiety Knew
Trigger warning: This blog post shares my story with anxiety, depression and suicidal ideation in business that may be difficult to hear for some. If you need professional support in any of these areas please click here for a list of resources. Both hope and help are real and available to you. Have you ever wondered what your parents say
A Behind The Scenes Look Inside Our Tech Stack
Last week, I shared The Real Reason Why I Left Kartra (and Why You May Want to Avoid/Leave it Too). And, as expected, quite a few questions came up. The primary one being, “What are you using now?” Because of the work I do and how well I know this community (that’s YOU! Hiiii!), I knew this question would come
The Real Reason Why I Left Kartra (and Why You May Want to Avoid/Leave it Too)
NOTE: As a result of this experience, I have created “Companies Committed/Not Committed to Black Lives Matter for Online Business Owners” (will open a Google Spreadsheet, no opt-in required) to help those who want to look more into the tools they use as well. I believe that, as business owners, we have the power to create massive change with the
4 Steps to Generate Consistent Income (without More 1:1 Clients)
If you’ve ever grabbed my Ultimate Course Funnel, you will see that there is a statement I mention in the very first email that goes out… “As much as I love the surprises the entrepreneurial journey can bring, I do NOT want my income to be one of them.” And I can confidently tell you that that statement is just
Finding Clarity in Business When Everything Feels Messy
It’s easy to show up and serve on the days that feel good. Content is flowing from you so quickly, you’re afraid you’re going to forget something good. You get on a call and hit *that moment* with a client/member where you know you just helped them make a massive shift. The to-do list is getting smaller and you’re patting
4 Clear Signs that Your Business is Ready for a Course
Not every business owner is ready for an online course. :::: ducks from tomatoes someone will inevitably throw ::: Seriously though… hang with me for a minute more. I get that it would be easy for me to get you all rallied up about the power of courses and how they got me off the trading time for money hamster
How to Confidently Handle Criticism on Social Media
You’re going about your day and feeling G-O-O-D. Your morning routine had you starting the day on point.You had a few great calls with people who lit you up.You’re knocking things off your to-do list left and right.Heck, you even had the best tasting lunch that included a walk outside. You come back to your computer and see a notification
15 Questions to Ask Yourself Before Selling an Online Course
You have reached the point in your business where you want to turn the best of what you’ve been offering as a 1:1 and/or DFY service into an online course – yay! I’ll never forget when I reached this point as well. A point that was filled with equal parts possibility and nervousness. Creating a course felt like I was
Moving Forward After a Failed Investment in Your Business
Hands up if you’ve ever made an investment that didn’t work out as planned in your business? Everyone’s hands up? Most likely. Whether it was a coach, a contractor, a tool, a mastermind or a program, successful business owners are constantly making investments in their continued growth. And when an investment doesn’t go as planned, two things can happen: 1.