Freedom Driven Success

Jessica Rodriguez | Business Strategist | Podcast Host | Entrepreneur

DDA 122: Summer Throwback – How to Prep Your Audience Before Your Next Launch

EP122 launching

Listen on: iTunes l Stitcher

In this Summer Throwback episode, I’ll share the pieces you need to have in place before you launch so that your audience not only feels connected to what you’re offering but find themselves counting down to the doors opening!

 

Episode highlights + takeaways:

  • Why most people aren’t seeing the results they want from their launch efforts, even though they are putting in a lot of time and energy
  • What you need to know about your audience before going into a launch period.
  • How to tell if your audience is ready for the offer you are about to launch (and if not, how to bring in those who do)
  • The questions to be able to answer about your audience before your launch begins to ensure you’re solving the real problem they have.
  • The type of content to put out 30 days before your launch begins and why it matters to your bottom line.
  • How much content to put out before your launch, to develop easy wins for your audience to achieve.

 

Resources mentioned in this episode:

 

Where to find Jess:

DDA 121: Visibility through SEO w/ Meg Casebolt

EP121 SEO

Listen on: iTunes l Stitcher

We’ve all heard of SEO before but if you’re not leveraging it yet, it’s most likely because you believed the same myth I did… it’s complicated.

I have great news for you though because Meg Casebolt is going to show us just how simple driving free traffic to your website, by leveraging SEO, can be.

Meg Casebolt is a web designer, SEO strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by equipping them with beautiful websites and powerful SEO strategies that fit them better than Catwoman’s suit (and way more comfortably, too).

On this episode of the podcast, we cover everything from the power of SEO to how to leverage it on your own site and even the mistake I made along the way!

 

Episode highlights + takeaways:

  • How she used her previous experience in the non-profit space to learn how to develop new skills that would be needed online.
  • The common thread she began to see from those she knew her were paying for web design work but weren’t getting qualified leads, due to non-existent SEO traction.
  • Where people really go to find the solutions to their issues and why being searchable matters.
  • The best way to kind of get a pulse on where your traffic is coming from so you can maximize your SEO results.
  • What to know about Google Analytics in order to make better decisions when it comes to SEO.
  • How Meg has found that YouTube traffic that gets to a website sticks around for two or three more times than Facebook or Instagram traffic.
  • The easiest way to find keywords in order to attract the right people to your website.
  • Determining which posts are already getting some rank and what can we do to increase that value in Google’s eyes.
  • The importance of the speed of your website (and why ignoring it could cost you).
  • The power of linking previous blog posts on your site to increase SEO.
  • How to implement the hub and spoke model for your content in order to simplify your SEO.
  • The mistake I made when it came to my own SEO and how I’m navigating it now.
          

 

Resources mentioned in this episode:

 

Where to find Meg:

 

DDA 120: How to Make the Next Year Your Most Profitable

EP120_profit

Listen on: iTunes l Stitcher

When it comes to increasing your profits within your business, it’s never about adding more on your plate. It comes from doing less – better.

However, that can be easier said than done when there are competing messages being put in front of you every single day. Until now, at least!

In this episode, we’re going to talk about “The Five Ones,” originally developed by Clay Collins of LeadPages, and how they can forever transform the way you run your business.

Episode highlights + takeaways:

  • The common struggle that all entrepreneurs have when it comes to navigating all the ideas in their mind.
  • The power of “The Five Ones” and how each of these five elements can be directly applied to your business.
  • How to choose what your “one” is, in a way that’s in alignment with the business you want to fully step into.
  • What to do if things change throughout your one year – change it and start fresh or stic it out?
  • When to know it’s time to expand beyond your “one” focus.

Ultimate framework

Resources mentioned in this episode:

 

Where to find Jess:

DDA 119: 5 Steps to Mastering Your Next Podcast or Blog Pitch

EP119_pitch

Listen on: iTunes l Stitcher

When you’re looking to increase your reach and influence online, there’s no faster way to do so than getting in front of existing audiences that align with your ideal clients. The great thing about this? It can still be done for FREE by leveraging podcasts and blogs as a guest expert.

In this episode, I’ll take you through the five steps you need in order to pitch yourself in a way that’s not only natural to you but insanely effective as well!

 

Episode highlights + takeaways:

  • How guest podcasting or blogging can get you in front of the right people, without having to invest in paid traffic (or as a combination of the two).
  • Determining which style is best for you so you can lead with your strengths in your pitch.
  • How to find the right outlets to pitch to so that you are maximizing both your time and efforts.
  • What to include in your pitch to make it unique to each outlet you pitch to in a time effective way.
  • The follow up actions I take, after ever pitch,  that most people skip.

Ultimate framework

 

Resources mentioned in this episode:

 

Where to find Jess:

Why I Deleted Over Half of My Email List – Should You Do It Too?

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There’s no secret that your email list matters when it comes to scaling your business.

And many of us are leveraging both organic and paid traffic in order to build that email list with people who truly connect with us, our mission and what we offer.

And from a numbers perspective it makes sense to do so…

If you convert an evergreen offer at 3% to your email list and you increase the amount of people leads into that funnel, you increase the amount of sales generated.

So then why the heck would I be deleting people?

WHY DID I DELETE MY EMAIL LIST?

EVOLUTION.

1) First, my own evolution…

The list I’m clearing out has been building for years.

This means there are people on my list who connected to a completely different message, mindset and skillset than what I’m working with now.

What happens when people no longer connect to you?

They don’t open or buy (usually, both).

This means that while a list size may look good on paper, you’re not truly being in service to those people.

And I don’t know about you but keeping people on my list, just for the sake of some random list size number, isn’t appealing for me.

(And let’s be real, it would also really skew my launch projections and I’m never a fan of that.)

** Ask yourself: What did those currently on your list come to you for? Do you still serve in that way? Have your open rates been steadily decreasing?

Second, my audience’s evolution…

Just like you evolve, so does your audience.

Maybe they have found a certain style they connect with more. Maybe they no longer need the value you provide because they’ve reached the result they were looking for (yay!).

Or maybe they have completely given up in working towards getting the kind of result they wanted in the beginning (sad truth but it happens all the time).

I’m sure I had a mix of all three going on. It’s human nature.

** Ask yourself: When was the last time I did market research with those on my list to see where they’re at and what they’re looking for? And are the results showing what I now serve with?

THE SECRET TO EFFECTIVELY GROWING YOUR EMAIL LIST:

At the end of it all, it comes down to connection.

The impact you’re looking to create with your list building efforts comes from your ability to create deep levels of connection with others.

And, while evolution can change the level of connection that happens, it’s necessary for growth.

Building a list back up with people who connect with you is easy.

In fact, here’s some resources to help you do so:

Holding onto anything in your business for the sake of vanity numbers?

That’s hard.

So as I say farewell to those who are choosing not to continue on this next evolution with me in helping women finally break free from a 1:1 reliant business so they can increase their profits AND freedom with scalable offers that run on autopilot…

I can’t help but feel thankful that we always have the opportunity in front of us to grow MORE in our business.

We simply have to be willing to align our actions with our desires (even when it’s scary).

Have you cleaned out your email list?

If so, what did you learn along the way?

THE ULTIMATE COACHING FUNNEL (3)