Have you ever experienced that moment when someone asks about your online business and you find yourself standing there like a deer in headlights, not quite sure what to say?
Or worse… you go into a fifteen minute speech about what you think you do and THEY become the deer in headlights, wondering what the heck you’re talking about?
Here’s the crazy thing though…. too many people are giving off this same vibe in their online business without even realizing it.
They know people need what they have, but have no idea how to really explain it. They’re doing an insane amount of work and not seeing it reflect in their bank account. They are creating courses and content galore but no one is reading it. Not fun.
Is that you? If so, the good news is that this can be fixed pretty simply with a power statement.
What are three areas in which you serve your ideal clients the most?
You can’t be everything to everyone but you can be an absolute ROCKSTAR in a few focused areas. By owning your strengths in key areas, you will be able to narrow down exactly how you help others achieve results. Trust me, less is more.
For myself, I help female entrepreneurs….
Get Productive by leveraging their time with the proper systems and structures in their business to work smarter, not harder.
List Build to create multiple income streams for continued business growth – that allows for unlimited time freedom.
Stand Out by owning their personal strengths in a way that makes what they offer unique, valuable and life-changing for their ideal clients.
What questions do you hear the most, relating to your three areas?
Start listening to what people are saying around you and take note. Even better, create a free survey with something like Google Forms, ask questions about your three topics and have your ideal clients fill it out.
This will tell you exactly how to create content for your social media and or blogs that connects directly with your personal strengths. When it’s time to create packages/courses in your business, the questions you are hearing the most will guide you to what people not only need but will pay for.
Right now, this e-mail helping you achieve clarity and consistency in what you do and how you share it, falls under Stand Out in my business model.
What RESULTS are your ideal clients looking for?
Everyone is looking for some kind of result and no matter what business you have… you better be providing one that’s proven if you want to succeed.
My clients are looking to increase their income in their online business, while living a freedom based lifestyle. However, it’s important for them do so in a way that creates a positive change in the lives of those they serve as well.
So now you have… three areas you serve your ideal clients best with, the different ways you do just that and the results they want to achieve by working with you. Let’s get it all together into one power statement!
I help ____________ who are looking to ________________ to achieve ___________.
For me, my power statement is….. “I help female entrepreneurs maximize their time in order to increase their income and impact in their online business.”
Everything I create is wrapped around this statement. It’s what I do. It’s who I serve. It simplifies my business.
What’s yours? Come on over HERE to my free Facebook group and let me hear it!