Freedom Driven Success

Jessica Rodriguez | Business Strategist | Podcast Host | Entrepreneur

EP 137 The New Rules of Content Creation (and How to Use it to Your Advantage)

 

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We all know boundaries are vital as you continue to grow and scale but… actually keeping them? That’s where the challenge comes in!

In this episode, I’m sharing the three most important boundaries I’ve needed to set within my business, along with the before and after of each so you can get a behind the scenes look at what it takes to truly put yourself first.

 

Episode highlights + takeaways:

  • What boundaries actually do for, not only yourself but, those around you.
  • The top signs that there are boundaries that need to be set and/or have been crossed.
  • The three boundaries that have made the most impact in my business and how I serve others.
  • What I want through on both the strategy and mindset side of applying this boundaries into my business (including the fears of what I thought people would think about me).
  • The game changing outcome of setting these three boundaries and how setting them created a ripple effect for those around me.
  • How I deal with those who don’t understand the boundaries that you’ve set.
  • Why I no longer believe that boundaries are negotiable when you are looking to achieve massive success.

 

 

Resources mentioned in this episode:

 

Where to find Jess:

 

 

DDA 103: Building Community Through Chat Bots with Sarah Hanford

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Listen on: iTunes l Stitcher

Sarah Hanford, named one of the Top 25 Social Media Managers by the Huffington Post, helps personal brands, e-commerce and entrepreneurs create a loyal and engaged following cultivated with strategic social media management, purposeful content creation & curation and engaging chat bots.

In this episode, we discuss the power of chat bots in online business and how to leverage them for yourself, in an authentic and powerful way.

 

Episode highlights + takeaways:

  • The moment in 2017 when Sarah realized the true power of chat bots for herself in creating an engaged and action-oriented audience.
  • Overcoming the fears around entering the “private space” of someone’s messenger box and how we can truly be a friend instead of “spammy.”
  • Why you don’t have to be techy in order to master chat bots (in fact, Sarah isn’t either!).
  • How to cultivate more customized solutions and connections within your audience through your chat bot efforts, with tagging.
  • The three most common mistakes that are made with chat bots and need to be avoided for a better user experience.

The difference between your chat bot and your email list and how to navigate using both within your business.

Podcast GUEST Quote bots

Resources mentioned in this episode:

 

Where to find Sarah:

DDA 94: 3 Content Creation Hacks to Increase Your Reach

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Listen on: iTunes l Stitcher

Just like every business is different, so is the effectiveness of the investments we make. This is why it’s absolutely vital to know which investments in your business are the best fit for YOU and your goals/needs. In this episode, I’ll take you through an exercise that reveal what brings the biggest ROI along with where your weak spots are when it comes to spending money in your business.

Episode highlights + takeaways:

  • How to promote easy sharing from your blog posts.
  • The importance of your headline and why the thoughts that come up for those reading it matters for both your reach and shareability.
  • How I use the free CoSchedule Headline Analyzer tool to create better headlines.
  • The questions you can ask on social media to generate more sharing, without getting hidden by algorhythms (hint: “tag a friend!” “comment if you agree” or “share with a friend” won’t work these days).
  • Leveraging calls to action within your content to build your list, create relationships and/or generate sales.

Increasing your organic reach with time sensitive content around holidays, social movements and seasonal topics.   

ContentGuide
Resources mentioned in this episode:

Where to find Jess:

3 Ways to Save Time in Social Media for Businesses

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Everyone is on social media, right?!

Fun fact… I actually met my husband on MySpace back in 2005. Remember that fun world of ranking people in your top ten list?? Yep, he rocked that number one spot. Anyway…..

Your future clients are on social media. They are sharing photos, talking on newsfeeds, connecting with like minded people and making purchases based on what they are seeing.

I’ve built 99.3% of my three businesses on social media alone.

I say that because there’s a couple people in my family who felt bad for me when I started and bought my first product (thanks dad!)

But something I see across the board is that entrepreneurs can get overwhelmed when it comes to social media. In the scheme of everything you have on your to do list, making graphics, coming up with content and take photos while you are in the middle of running errand number 3,938 for the day…. social media is the last thing on your mind.

So how do you handle it all? Here’s my top three time savers when it comes to building on social media. I hope they help you as well!

1. ContentGems.com: Being on social media is all about providing value to your audience right? Here’s what most don’t realize though… providing value doesn’t have to mean that you come up with it all yourself. Sharing is caring and sharing other people’s content edifies both them AND you. You are the connector. The connector to great value – yours and others.

 This site allows you to identify keywords of the topics your audience would find the most value in (e.g. some of mine are productivity, entrepreneur and mindset). Each day or each week (you can set what you prefer), I receive an e-mail  list of ALL of the blogs out there that have been written recently that match any of those keywords. All shareable social media content.. no searching for hours!

2. Instagress.com: Are you an Instagramer? If so, this is about to start saving you a TON of time! A big part about building a business on IG is connecting with like minded people. Liking and commenting on their photos to open the door to that relationship. Where does that leave us? Endlessly scrolling through hashtags for our niche looking for people to reach out to. Helloooo time suck! This site does all that FOR YOU! You can identify all of the hashtags you want it to search through and it will go ahead and like the photos that match your hashtags.

Ready for the extra bonus?? This tool can even COMMENT on posts for you as well! Simply save some of your usual responses (e.g. mine are “love this!,” “so true!”.. and so on with an emoji). All you have to do is share your awesome photos and let Instagress handle followers coming to you.

 3. Buffer.com: Schedule daily posts for not only your social media accounts but also in Facebook groups you run for your clients or potential clients. I use this for ALL of my groups and even my Twitter account as well.
In the middle of putting a new product/website together? Schedule out everything for your social media two weeks in advance and let it run while you focus on reaching that deadline!

There you have it! A few tools that I am using currently to rock my social media!

Remember, it’s not about the time you are spending in your business each day but what you are DOING with that time.

Heres to the freedom-filled life you deserve!

 

  • Want some of the tools I use for other areas of my business as well? Here’s a FREE BONUS cheat sheet tool just for you!