You may not know this about me but I will do anything to avoid small talk.

I’m talking about hearing my neighbors in the backyard and leaving out the front door and ducking around store aisles when I see someone I haven’t talked to in forever kind of small talk avoidance.

I find that most of the women I connect with are the same way. In a word full of highlight reels, we crave something more.

Something real.

Which is why it was no surprise to find myself on a virtual coffee chat yesterday with an amazing fellow business owner who openly shared that this year was nothing like she had planned.

She’s not at the goals she set for herself back in January. Life through unexpected twists and turns her way that she was navigating. Business threw even bigger ones as she continues to expand.

As she finished, all I could say was “oh, girl do I know all about that.”

In that moment, I could feel the honest solidarity in the air between us.

This is the nature of business.
This is the nature of life.

Despite what social media will lead you to believe…

We’re all humans navigating both areas the best we can with what we have.

This means you’re going to fail. In fact, you’re going to fail a lot.

(Yes, even during your BEST months and years too.)

You’re also not alone in any of it.

 

I promise you that you are not the only one who has…

  • Launched an offer to your audience you were insanely excited about, only to have to let it go due to not filling enough spots.

  • Shared something personal to your email list, with someone sending a nasty response back.

  • Made a large investment into something you believed was in full alignment with your goals, only to have it be a very expensive lesson learned.

  • Sat on an incredible (and scalable!) offer that can change businesses for the better instead of making it your responsibility to let more people know about it.

  • Seen so much potential in someone only to have them ghost on you instead of letting you help them.

  • Been in the middle of a launch and had something happen in your personal life that made you have to throw out all your best laid plans for success.

  • Took on a client without following your gut and found yourself counting down till the end of the contract.

  • Felt so overwhelmed in the mix of the ride that you turned to unhealthy habits that you’re now working on reversing.

 

How can I promise you aren’t alone in any of this?

Everything I just listed has happened to me this year.

I have failed, flopped and floundered in more ways than I could count in a blog – and that’s just talking about this year.

These aren’t the things I talk about as much on social media because these all involve deeper conversations.

However, the failures are real and happen to every person you know.

They’re also necessary for continued success.

Need proof?

 

Here’s what also happened this year…

  • Launched an offer to your audience you were insanely excited about, only to have to let it go due to not filling enough spots.
    The offer was tweaked for those who did grab spots and it wound up not only getting them to the same result but in a more profitable and connected way than I originally imagined.

  • Shared something personal to your email list, with someone sending a nasty response back.
    It’s really helpful to write your full response out to them (with heavy sarcasm) and send it to a friend so you can get it out of your head and both have a really good laugh about it. 😀

  • Made a large investment into something you believed was in full alignment with your goals, only to have it be a very expensive lesson learned.
    I learned how to have hard conversations, with people I highly respect, about my expectations and what is ok/not ok for Freedom Driven Success and where we’re heading. I’m pretty sure I can handle any of these convos now.

  • Sat on an incredible (and scalable!) offer that can change businesses for the better instead of making it your responsibility to let more people know about it.
    I realized just how wrapped up I got in what people thought I should be doing vs what I actually wanted to do and dig the deep work in letting go of others expectations on me.

  • Seen so much potential in someone only to have them ghost on you instead of letting you help them.
    I now watch feet instead of mouths and completely changed the way I follow up with those interested in working with me 1:1 –  which has removed a huge weight from my shoulders in the process.

  • Been in the middle of a launch and had something happen in your personal life that made you have to throw out all your best laid plans for success.
    By having no choice but to launch with less bells and whistles, I got to see just how much less being more remains true. It also spurred a whole new way of live launching for my clients and trainings for the women in the Achievers Circle.

  • Took on a client without following your gut and found yourself counting down till the end of the contract.
    I drew a line in the sand to only work with my absolutely “I can’t believe this is who I get to work with!” clients and their results have been freakin mind blowing. (I’m talking $11k in one week with a brand new low-ticket course funnel kind of mind blowing… and that’s just one example)

  • Felt so overwhelmed in the mix of the ride that you turned to unhealthy habits that you’re now working on reversing.
    I may not be perfect but I am both resilient and loved. Period.

 

Now, imagine what I would have learned if I didn’t go through these things?

Nothing.

Which also means I would be stalling my own growth – and that’s not an option.

So, yes, I’m going to continue to fail.

Even when it’s uncomfortable.
Even when I wish I didn’t have to admit it to you.
Even when it looks like everyone else has it figured out.

Because it’s not about the failure itself but what you do with what you’ve learned from it that matters.

It’s why my wish for you is to know that failure isn’t something to be ashamed of or hide from. 

Failure is simply a stepping stone to on the path of your own continued greatness.

And that’s worth it, I promise you.

Keep going, it’s happening to us all.