A few weeks ago, I posted this photo on Instagram, that was taken in the middle of my October launch of Clients to Courses® 

It was a photo I took, mid-launch, to remind myself of both how I’ve come and in celebration of the woman I am today.


Because, for years, live launching felt like a non-stop stress rollercoaster for me.

It was one of the biggest reasons I had made the decision to have a majority of my income come from evergreen funnels and offers. It was my way of ditching the drama of all things live launching.

Don’t like it? Don’t do it. Simple.

Except there was a part of me that wanted to be able to do both live launching and evergreen as I love the connection that can happen from a live launch (that simply can’t be replicated evergreen).

This meant that, just like other areas of my business, I needed to ask myself a question…

“How can I make this easy?”

I took out a piece of paper and got to work and realized that live launching wasn’t the problem. The way I was approaching it was.

You see, I was only focused on one side of the coin – strategy. Which makes sense when you think about my background. Strategy is my sweet spot.

Want to hear all about the strategy side of launching? Read How to Plan (and Simplify) Your Most Profitable Launch

But, as we all know, no amount of strategy matters if YOU aren’t being taken care of.

This realization not only completely changed the way I live launch in my own business but the way the women in Clients to Courses® and The Collective live launch in their businesses.

Live launches not only feel good for me but get EASIER every time.

Why? Because I made it that way (and you can too!)

Let’s get into how.

Feel Good Launch Step 1: Control the Car before You Turn the Key

The worst kind of launch is one that you go into wrap up feeling burned out and exhausted.

However, this can happen more times than not because of a focus around the DOING instead of the BEING.

This means that you have created all the steps of what will happen throughout the launch (emails to send, lives to host, etc.) but haven’t taken a step back to think about the kind of person you want to show up and be throughout the launch as well.

Do you want to be someone who is feeling light? Do you want to be somebody who is excited, that is energized, that is fulfilled?

THAT is the person who needs to be planned for before your launch.

Because the truth is, even with the best laid launch plan, something can (and most likely will) go haywire during a live launch. And, when this happens, you need to be in the best mental place to overcome it.

If you are focused on who you are intentionally being throughout the launch, then you’re going to come up with new solutions and ideas that serve you.

If not, you’re not going to be able to navigate this effectively.

How can you get in control of your own launch car?

  1. Sit down and have a conversation with yourself about how you actually want to feel during launch.

  2. In Clients to Courses® we make this as simple as grabbing an index card and drawing a line right down the middle. On the left side write what actions will support you in feeling your personal best by asking “how do I want to feel during this launch and what actions help me to feel that way?”

    For example: I wanted to feel healthy. I wanted to feel energized. I wanted to feel excited. I wanted to feel like I was showing up. I wanted to feel valued. I wanted to be that person that could bring that into my launch. So, on the left hand side, I started writing the actions that help me to feel that way. Morning workouts. Prepping Meals. Therapy.

  3. On the right side you are going to write everything you are choosing to pass on, during this launch. These are actions that you’re not going to do because they don’t support you or make you feel your best. 

    For example: Taking on new projects or clients. Alcohol. Caffeine.

You will then take that index card and hand it somewhere where you and those in your family can see it so you’re all on the same page of what you’re currently open to and not open to during your live launch.

Now, if you are going through this and saying  “yea, it sounds great, but I don’t know what serves me and what doesn’t.”

Take a look at your past live launches.

Which launches felt the most stressful and which felt the most light? What are the common threads between the two? And what actions need to be incorporated or avoided in order to serve being your best self?

TIP: In Clients to Courses®, I always ask women to track their emotions throughout their live launch so that they are able to create future launch plans that feel better and better each time. It’s much easier to have it all listed, when you were in the moment, then trying to remember later so feel free to start creating this habit for yourself as well.

Feel Good Launch Step 2:  Plan Everything in Pencil

If you tend to self-classify as a Type A personality or a perfectionist, I’m going to ask you to breathe because trust me, I know the feeling.

I understand that how I operate now is so much different than how I used to, which also means that I know it’s the slow gradual changes that you make that allow you to let go of those holds that keep you stuck in your business so you can plan the most effective, aligned launch plan in the world.

However, successful launches don’t come from checking off all the boxes of the plan you’ve created. It’s from the willingness to be flexible with the plan you’ve created – which is why the first step I shared is so important.

If you are in your launch, feeling your absolute best, then when the evievidable bump comes in the road, you’re able to confidently say, “It’s all right. We only set that in pencil. Just erase it and change it. Change the email, change the live topic video….”

However, if you’re not taking care of yourself, it’s hard to have the mental bandwidth to make changes along the way.

For example, in the middle of my last Clients to Courses® launch, I noticed that there were people in the free training struggling with niching down properly.

Uh oh? Nope.

I simply came up with the idea to provide an extra bonus to those on the waitlist called “The Sweet Spot Niche Audit.” They do the work in the first phase of Clients to Courses® and send me everything about their niche and stand out factor. I then would go through it all personally to provide feedback.

Will I do that again? I don’t know. However, I saw the need and made a change on the spot to create something that would support it.

Imagine if I was in a place that was inflexible high-stress that I couldn’t think straight? I would’ve never been able to make and/or execute on a quick change like that!

If it’s working (yay!) keep moving forward.

If it’s not and/or you’re getting feedback that says something needs to change, then go ahead and edit the plan to make room for a different way.

Feel Good Launch Step 3: Pay Attention to More Than Numbers-Based Metrics

Tracking your metrics is important for any launch to know what’s working and what’s not.

However, we typically think of these metrics as numbers-based.

How many leads did we get in?
How many viewers on each video?
How many of those viewers purchased?

When you’re looking to have a feel good launch, you’re going to also need metrics that go beyond the numbers.

What metrics show that you are stepping into the BEING just as much as the DOING?

For me, they are consistently checking in with myself to ask the following:

  1. Is this feeling easier/lighter than the last launch? If not, what needs to change?

    My number one goal is to make each launch easier than the last. And, since what you focus on expands, it’s no surprise that this is exactly what has been happening.

    Think of how you want to feel or what you want to embody more with each launch and set it as a metric for yourself to check in with.

  2. Am I celebrating how I am showing up as much (or even more so) then the outcome?

    I get that big income goals are exciting to hit. You know what’s even more exciting? When you realize that you’ve been ENJOYING the process of getting there.

    One of the biggest reasons people struggle in their business is because they don’t realize that the power is in showing up. Showing up for the one person or the thousand. Showing up when things are going your way and when they’re not. Showing up because you trust in your vision more than your fears.

    And when you’re willing to show up, you get results. So, instead of focusing on only celebrating the end result, what can you do to celebrate the actions you’re taking to get there? This way you enjoy BOTH the journey and the destination?

  3. What am I learning new this time around?

    I will never stop learning about my audience, offer and self when I live launch, and I’m thankful for that.

    This is why I aim to learn something new every time I launch. The funny thing is that lessons typically come from something NOT going as expected (which leads us back to why step two is so important) and just knowing that the bump in the road is actually working FOR me, quickly puts my brain into problem solving mode (which means it’s a good thing I also follow step 1 so I have the mental bandwidth for it!)

Are You Up For a Feel Good Launch Experience?

If so, head on over to @freedomdrivensuccess on Instagram let me know in the DMs what’s one thing you read that you will incorporate into your next launch!

Want to hear all about the strategy side of launching? Read How to Plan (and Simplify) Your Most Profitable Launch

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