You’ve been putting in the work to build your email list.
You’ve created the opt in.
You’ve created all the landing pages.
You’ve created the whole funnel behind it.
You’re sending out emails to continue to nurture your audience after.
The only problem?
People aren’t opening your emails, which has you completely frustrated with all the effort you put into it.
If this sounds all too familiar, this week is for you, because we’re going to go into three ways that you can increase your email open rates so more people can experience the amazing content you provide!
1: Increase Your Email Open Rates by Maximizing Your Welcome Email
Whenever you’re signing up for a list, you get an initial welcome mail that gives you the discount/freebie you originally signed up for a (or one that provides you with access to what you purchased if the entry point is an SLO offer.)
Because of this, this first email is typically the email that has the most opens because they are ready for you, now.
This is why we want to maximize this welcome email.
This is not the time to simply say, “Hey, thanks joining my list. Here is your free XYZ.” We want to go deeper.
Let’s make that email matter.
In this email, I suggest writing two to three sentences that clearly explain what you do and why you’re different than others out there in your industry.
This allows you to show them why it is that they should be paying attention to you.
If these sentences get them to say “YESSSS!” in their mind, you will start the know/like/trust factor off strong. As a result, they’re more likely to be excited when they see your name in their inbox again.
More opens for you and more connection for them. Win win!
2: Increase Your Email Open Rates by Cleaning Your List
Now, this is one that most people realize they should probably be doing but it needs to be said because it’s typically not done.
The fear around losing hundreds, thousands or tens of thousands of people from your list in the process.
The truth about this is, the numbers mean nothing.
If the people on your list don’t actually want what it is that you talking about then having a big list size number just means that… you have a big list size number.
Profit is always going to be greater than vanity metrics, don’t let your ego tell you otherwise.
We want people that are actually looking for what we have and want to be in communication with us.
Cleaning out your list allows you to let go of those who aren’t connecting with you.
Depending on how quickly you’re growing your list and the amount of leads that you’re having come in, you could be doing this on a monthly basis, every 90 days or every 6 months.
3: Increase Your Email Open Rates through Your Past Metrics
This is the time to get your spyglass out and to find the clues from your past metrics.
You can do this by going through the past 90 days of email subject lines and seeing what emails had the highest open rates and which ones had the lowest.
When you look at the emails that people are opening the most…. are they email subject lines that create curiosity? Are they ones that are personalized to the person? Are they ones that have emojis in them?
These little things all matter.
If you see a common trend happening with the emails that are being opened the most, this will tell you to create more subject lines that match that format. Thus, leading to more opens.
The same thing happens on the flip side.
When looking at the emails that have the lowest open rates, what are the common trends? These are trends that you aren’t going to want to repeat as the proof shows your audience isn’t connecting with them.
This is one of the many reasons why consistency always pays off, because you can look back and see exactly what your audience is saying and what they want more of.
And this is going to help your emails get opened more.
Which are you Applying First to Increase Your Email Open Rates?
Come let me know on Instagram!