• A course isn’t for everyone, and that’s ok.
• To know if a course is right for your business, you need to get honest about what you want and if a course will support you in getting there.
• There are big long-term rewards with courses but they come with an upfront investment of time that you’ll need to be able to commit to.
“I’m ready! Wait… am I?”
In Part 2 of 7: Is a Course Right for Your Business? we covered some important questions to ask yourself so that you are putting yourself in the driver’s seat when it comes to creating a course in your business. Since you’re here, the answer that came up for you was a big YES and I couldn’t be more excited for you because this was a decision YOU made for YOURSELF. Doesn’t it feel good?!
Remember that feeling because that’s how we’re going to continue to make decisions in this way.
Now, as we move along to our next decision that needs to be made, I want to ask you to think about building a brand new house.
Does day one involve putting shingles on a roof?
Of course not.
Does day one involve the installation of windows or doors?
It starts laying a solid foundation so that everything that gets built on top of it will hold up.
It’s no different with your course.
In order to ensure a course is both profitable and sustainable in your business, for the long-haul, we want it to have a solid foundation.
The hard part to this solid foundation?
It doesn’t sound as sexy as creating the course, crushing your launch goals and generating sales on autopilot.
However, you don’t successfully get to those parts unless you are willing to do the unsexy work.
That’s right, it’s time to get outside and mix the cement so we can make sure you have your own solid foundation!
Questions to ask to determine if you’re building your course on a solid foundation:
Do I still feel excited about who I serve and how I serve them? If not, what needs to change before creating my course?
The last thing you want to do is create a course for an audience you’re not excited to serve (even if you once were) or based on a part of your expertise you’re tired of talking about. If you do, it’s going to be a constant uphill climb for you to talk about your course, create content and/or address questions because you’re mentally checked out. That’s unfair to both you as the creator and your audience as the buyers.
What beliefs/personality traits make me different from others in my industry? Am I sharing them?
You want other people doing what you do in your industry. It shows that the work you’re doing is needed and people are already out there buying it. However, that can also cause a lot of noise in the marketplace. The way to stand out from that noise? Own and share the polarizing beliefs you have about the work you do and who you are as a person. This not only gives you great angles for your course but massively simplifies the selling of your course when we move on to our next decision.
How am I currently getting my business in front of new people? What’s working? What’s not?
While you don’t need a huge audience to start selling a course (we’ll talk about this in our next decision), if you do not know how to consistently get your business in front of new people, we want to fix this ASAP. People can’t buy from businesses they don’t know exist. Whether it’s through guest podcasting, livestream collaborations, networking, guest blogging, social media, etc., how are you getting your business visible? What’s working best that you can double down on and what isn’t that you can let go of?
What expertise content am I creating for others to learn more about what I specifically do? Am I already consistent with creating and sharing this content?
Marketing is not passive and you can not expect your audience to show up and buy if you are unwilling to show up for them. Now, this does not mean you have to become a content robot that’s putting out multiple blogs, podcasts and videos every week. However, you do need to have a way to consistently showcase your expertise (free, paid or both) that can be found by those who are looking for what you do. Pssst! What you’re reading right now is an example of me doing exactly that.
Pitfalls to Avoid at this Stage
Your Next Step Forward
If you’re reading the above questions and realizing that there’s some foundational work that you’d like to do before getting into course creation, 90 Days to Influential has your name all over it!
If you read through these questions and found yourself saying, “check, check, check!” let’s move on.
Next: Part 4 of 7: Choose a Course Topic that Sells