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No matter how you pronounce the word “niche”, the feelings, questions and worries that come up when you are shifting yours are real, and our guests today are here to talk about it (along with what they’ve learned about themselves, their business and the simplicity niching down provides).

In this episode, the three of us will discuss:

  • How to know when it’s time to shift in your niche.
  • The shifts Martha and Kia went through in their businesses and what came up for them in the process.
  • Releasing your zone of excellence and embracing your zone of genius.
  • The importance of being consistent with your key message.
  • The aftermath of leaning into a niche and where they are today as a result.

About Kia

Kia Young is a Digital Marketing & Social Strategist, Community Builder, & No-nonsense Advocate.

She spends her days helping online business owners go beyond social — designing timeless marketing strategies that communicates a deeply resonating message to your “Perfect Ten Dream Client”

Kia lives in Maryland, but Tennessee will always be home. She tends to exactly three children and one perfect Goldendoodle named Loki James. Chances are if she’s found some alone time she’s listening to an audiobook, making tea (no coffee for her!), and considering what shade of lipstick to add to her ever-growing collection.

IG: @kiaknowssocial 

About Martha

Martha Cristina is a luxury brand strategist for seasoned coaches, consultants, and service providers that want to build magnetic brands. She loves helping founders get clear on why they do what they do and what makes them so unique so they can build powerful brands that stand out from the competition, honor their work, and showcase their brilliance.

IG: @marthacristina

Where to connect with Jess:
IG: @freedomdrivensucess 

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