If you’ve been working with clients 1:1 or Done For You clients for some time, you probably already know what the phrase “trading time for money” is all about because it’s exactly what you’re doing.
And, while you love the work you do, you can’t help but find yourself wanting the freedom you originally started your business for. Not just financial but personal as well.
You also know that the answer isn’t always to “just raise your rates.”
Heck, you’ve already been doing that.
It’s at this point that the thought of creating a course comes in. A course that will allow you to provide a transformation to more people, without having to increase your work hours.
It will allow those who are unable to afford your 1:1 or Done For You options to access this information.
As someone who has generated multiple six figures in course sales alone, it’s easy for me to start shouting from the rooftops about how the power of courses have completely changed the way I not only show up for my business but my life as well.
At this point, I only take on 1:1 clients that I’m head over heels excited to work with and because I want to, not have to.
My business generates revenue, regardless of if I am there that day.
There is no cap to the number of people I can serve and I have offers that meet them where they’re at to do so.
I am able to pour into the economy by hiring people who align with our mission and message.
And, most of all, my business serves my life vs. the other way around.
I also feel it’s my responsibility to share with you that, just like anything in your business, simply adding a course into your business isn’t a magical unicorn strategy that will just come together at the snap of your fingers.
For a course to be effective and profitable in your business, it needs to be intentional.
It’s not something you just slap together on a whim and make $758,578 overnight with.
It’s also not something you need to agonize over for months, in order for it to be “just right.”
So, what’s the balance between the two?
This week we’re going over the three things you need to know about adding a course into your business, that doesn’t show up on the social media highlight reels so that you can move forward in an informed and intentional way.
When Turning your 1:1 Offer into an Online Course, the Tech is The Last Thing You Should Be Thinking About.
“Do I use Kajabi or Kartra?”
“What shopping cart do I collect payments with?”
“Should I get a certain camera to record my videos?”
I know you mean well in asking these questions and I know you’re asking because you don’t know what you don’t know.
And I’m here to tell you that, if you haven’t outlined your course yet, this question is irrelevant.
When it comes to creating profitable courses, it comes down to one thing…. TRANSFORMATION.
Is your course creating a transformation for your audience? And is it clear to them what that transformation is?
If so, THAT is your ticket to success.
NOT the perfect videos, or the best designed workbooks, or just the “right” course platform.
Once you know what that transformation is, you can effectively choose the tech tools that support that, not the other way around.
So, if you need to deliver your course via live streams in a private FB group…. do it. If you need to skip the follow-up sequence the first time around so you can focus on content… do it. If you need to test out a certain platform for the first round to see if it’s a fit… do it.
Because, as long as you are providing a transformation, your course is doing exactly what it is meant to do.
Anything else can be changed and/or upgraded in time.
When Turning your 1:1 Offer into an Online Course, There is No Such Thing as Perfection
This can be a tough pill to swallow at first but 100% necessary and what holds most people back.
Your desire to be perfect is keeping you from a course that can be your next six-figure income stream.
I want you to think back to when you were first taking on 1:1 clients.
What did you have to do?
I’m going to guess that you had to test out different messaging, tweak your packages, refine your discovery process, find where your ideal clients were… and probably a whole list of other things as well.
Each time you did, you learned more about yourself, your business and who you serve. And all of those lessons are a part of who you are and the business you have today.
It is no different with a course.
It will not be perfect on the first round.
Just because it can be passively sold over and over again, don’t mistake yourself into thinking that initial creation and beta launch is going to knock it out of the park the first time.
If you do, yay! You’ll still refine it and make it better.
If you don’t, yay! Now you know what works and doesn’t work so let’s make a change and get it back out there.
This is business 101 and why trusting the process is so important.
Just like when you got that string of no’s from 1:1 or DFY clients before.
Just like when you created some amazing content on social and heard crickets.
Just like when you thought your follow up message was on point, only to cringe at it later.
You being here today says that you recovered from the initial blow and continued to both refine your approach and show up because you trusted in the bigger vision in front of you.
I’m going to ask you to trust that bigger vision again.
Because imperfection is going to happen and if you’re not staying clear on your vision, you’re going to fall back into old patterns instead of creating the offers and systems needed for the freedom you crave.
The best thing you can do right now is to make a choice based on the current information in front of you. When that information changes, you change.
When you do this, you begin to realize that all of business is one big experiment that we get to participate in and improve on over and over again.
Need proof? Take a look at anyone you consider a successful course creator you know. I can guarantee you that the course they are currently selling doesn’t look like it did originally.
They showed up with what they had in that moment and changed as needed.
Perfection is not necessary.
When Turning your 1:1 Offer into an Online Course, Promotion is Not Passive
And last, but not least, just because your course is passive does not mean the promotion of it is as well.
This means that even though you now have a passive course that can sell over and over again, you are still responsible for driving traffic to that offer.
No matter what the offer it is, building your visibility and your credibility as a business owner is not optional if you want that offer to sell.
You can do this by paying in time (organic reach like social, collaborations and SEO), money (paid reach like ads) or a mix of both.
Personally, we use both and have since 2013. However, I’ve worked with plenty of people who lean heavier towards one side than the other, due to their business and budget.
It all works.
The only thing that doesn’t work is ignoring the fact that it’s up to you to be in the front of your business and actually sharing your expertise and what you have so that they know that that offer actually exists.
This is me NOT passive in sharing content with you, even though I have passive offers. 😉
What Else Would You Like to Know about Turning Your 1:1 Offer into an Online Course?
If you’ve followed me for some time, you know I’m all about sharing behind the scenes in an effort to help you become more informed of scaling your business online and I love hearing from you!
Come on over to Instagram @freedomdrivensuccess and let me know in the DMs if there’s anything else you’d like to know about!